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on location.

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Back in late summer, early autumn we were busy prepping and organising ahead of our SS21 shoot here in Woven’s home town of Brighton. I was on the look out for a location that would work with our brand ethos and ideally somewhere local due to ever changing restrictions and government announcements when The Studio popped up on my Instagram feed.

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brand story from Nygårdsanna.

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Founder and designer Anna grew up in Mora in the Dalarna province of central Sweden where there is a strong tradition of handicrafts. At a very young age Anna was taught to knit and to sew by her mother and grandmothers eventually studying at the Swedish School of Textiles in Boras and then at Beckmans College of design in Stockholm where her 1994 degree collection became the first Nygårdsanna collection.

 

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wardrobe refresh.

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As we emerge from the winter season, could there be any better time than now to take a look in the wardrobe and decide what we do and don’t need. It’s a well known fact that we only ever wear approximately one third of what we own and by removing the overwhelm of choice we promise you dressing will become so much easier!

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