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Back in late summer, early autumn we were busy prepping and organising ahead of our SS21 shoot here in Woven’s home town of Brighton. I was on the look out for a location that would work with our brand ethos and ideally somewhere local due to ever changing restrictions and government announcements when The Studio popped up on my Instagram feed.
Founder and designer Anna grew up in Mora in the Dalarna province of central Sweden where there is a strong tradition of handicrafts. At a very young age Anna was taught to knit and to sew by her mother and grandmothers eventually studying at the Swedish School of Textiles in Boras and then at Beckmans College of design in Stockholm where her 1994 degree collection became the first Nygårdsanna collection.
We have been looking forward to launching this year’s first spring edit since the collection was signed off last autumn and now that it’s landed we are delighted to finally share it with you.
In response to this seismic lifestyle shift and a need for wardrobe pieces that fulfil the checklist of dressing comfortably while still looking good for that last minute Zoom meeting or walking the dog we have upgraded our “at home” experience with the introduction of this season’s loungewear edit.
