brand story from Nygårdsanna.

in News

Founder and designer Anna grew up in Mora in the Dalarna province of central Sweden where there is a strong tradition of handicrafts. At a very young age Anna was taught to knit and to sew by her mother and grandmothers eventually studying at the Swedish School of Textiles in Boras and then at Beckmans College of design in Stockholm where her 1994 degree collection became the first Nygårdsanna collection. 

Nygardsanna encapsulates understated design and the highest quality production borne from Anna’s appreciation and knowledge of traditional crafts. The fabrics are carefully sourced using Liberty print cottons and traditional Harris tweed alongside the brands conscious decision to use only natural materials preferring linen, wool and ramie.  Ramie is a strong natural fibre made from a nettle known as China grass and produces a breathable fabric ideal for warm and humid summers.

These are clothes designed to be worn and to become more loved over time, in fact the brand strongly believes that no garment is complete until it’s worn and embrace the idea of their clothes developing a patina, becoming yarn, being repaired and even being passed on or sold as a pre-loved piece.  This focus on sustainability is something we especially admire and wholeheartedly support.

The woven team love the interchangeable nature of the collections.  Each season fits together and although each garment is different there’s a common thread running through that links them together meaning the seasons can be mixed and styled to suit the individual with ease.  This is further helped by the constant use of nature inspired colours, washed out hues and subdued like the Swedish landscape.

A great deal of Anna’s inspiration comes from functional garments such as workwear and menswear which she finds fascinating. Many of the pieces are feminine versions of classic menswear, such as the dress shirt or the waistcoat and this makes for an appealing and timeless classic androgynous aesthetic.  Made to fit a range of body shapes with thoughtful details like longer length sleeves with thumb holes or extra long trousers to leave as is or turn up to suit wearer it’s no surprise that they have found some extremely loyal fans in the Woven customer.

The styles we have chosen for this season are:

Organic denim utility boiler suit and flattering wide legged jean, both showcasing the brand's workwear inspired aesthetic yet soft and easy to wear.

Natural indigo dyed smock shirt reminiscent of vintage men's French shirts.

High neck indigo frilled shirt, a Nygardsanna classic and very much on trend this season.  Matching neck tie available.

Timeless lightweight natural linen top in their popular shell shape, woven with a blue window pane check.

For high summer a slightly sheer longer length everyday prairie style black dress.

Image Credit: Nygardsanna